Campaign

    The  stages  of my              campaign                  In this blog I will be covering the four stages I had to go through in order to create my #NikeByYou customizable shoe campaign and to ensure its success.  Analysis Development Implementation Control Analysis Before running any campaign, I needed an insight into the target audience and competitive landscape. The Analysis stage was about collecting data to build a solid foundation. I have made a SWOT analysis to help me break down the strengths, weaknesses, opportunities and threats of the brand and then I followed by creating a competitor analysis to find out how this campaign can stand out and get more recognition. I also done research on how Nike markets themselves on different social media platforms, which one is the most popular and what type of marketing is done on each platform. Example:  I have discovered:...